Recent Press Releases
WebMD Health Services Helps Employers Retain and Support Women Through Menopause
October 06 — Expanded partnership brings together workplace well-being expertise and menopause-focused training and resources to help organizations better support women through midlife
PulsePoint Expands EHR Programmatic Supply Through New Partnership with LANE4.io
September 30 — PulsePoint, the award-winning technology platform advancing healthcare marketing, today announced a new supply partnership with LANE4.io, an SSP built specifically for electronic health records (EHR) and e-prescribing workflows.
WebMD Health Services Awarded Sourcewell Cooperative Contract
September 29 — WebMD Health Services, a leader in the employee well-being industry for over 25 years, is proud to announce its recent award of a Sourcewell cooperative purchasing contract in the Employee Benefits category.
WebMD Health Corp. Awarded Funding for a Project to Share Results on Patient-Reported Quality of Life in Localized Prostate Cancer
September 24 — We are pleased to announce that WebMD Health Corp., in partnership with ZERO Prostate Cancer, has been approved for a funding award through the Eugene Washington PCORI Engagement Award Program, an initiative of the Patient-Centered Outcomes Research Institute (PCORI).
Medscape and Brazilian Society of Clinical Oncology Expand Partnership to Deliver Clinically Relevant Oncology Insights
September 22 — Medscape, the leading global digital platform for physicians and healthcare professionals, today announced the expansion of its strategic partnership with the Brazilian Society of Clinical Oncology (SBOC).
Medscape, PulsePoint and WebMD Introduce Moments
September 15 — Medscape, PulsePoint and WebMD today announced Moments, a real-time health engagement solution, composed of Medscape Moments and WebMD Moments, activated across the full media plan by PulsePoint.
PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands
September 14 — PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands
PulsePoint Brings Verified NPI Targeting to YouTube, Further Strengthening Omnichannel Capabilities
September 08 — PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to YouTube, bringing verified, NPI-level audience activation and measurement to the world's most-watched video platform.
WebMD Ignite, CCS Health and Medicine for the Greater Good Launch Collaborative Care Network™ to Transform Rural Health
August 26 — WebMD Ignite, CCS Health and Medicine for the Greater Good today launched the Collaborative Care Network™ (CCN), a locally governed, clinical-community-led operating platform that brings healthcare providers, public health agencies, government, employers and community organizations together to improve rural health around shared priorities, coordinated delivery and measurable outcomes.
PulsePoint Adds Live Sports Curated Market, Giving Healthcare Marketers Turnkey Access to Premium Live Event Inventory
August 25 — PulsePoint, the leading healthcare marketing platform, today announced the launch of its Live Sports Curated Market, giving pharma advertisers instant, scalable access to premium live sporting event inventory across all major professional and college sports leagues.
PulsePoint Launches Hatch, the First Agentic AI Platform Built for Healthcare Marketing
August 04 — PulsePoint, the leading technology company transforming health marketing, today announced the launch of Hatch, its next-generation platform that brings AI to every stage of healthcare marketing.
PulsePoint Expands HCP Omnichannel Targeting to Google Search and Microsoft Bing
July 30 — PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to Google Search and Microsoft Bing.
PulsePoint and CMI Media Group Launch the First Agency Activation of HCP2DTC Influence™
July 23 — PulsePoint, the leading healthcare marketing platform, today announced the first agency activation of HCP2DTC Influence™, its proprietary solution connecting healthcare provider intelligence to direct-to-consumer activation at scale.
PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives
June 23 — PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives
Employee Well-Being Slips as Financial Stress Surges, Survey Finds
June 18 — More than 1 in 4 employees report low well-being, according to a new report from WebMD Health Services.
PulsePoint's HCP2DTC Influence™ Brings HCP Signals and Intelligence to DTC Campaigns for Greater Precision and Impact
June 16 — PulsePoint, the leading technology company transforming health marketing, today announced the launch of HCP2DTC Influence™, the first capability in a new connected operating system for health marketing that bridges HCP and DTC marketing strategies.
Medscape Announces Healing a Broken Trust Initiative
May 27 — Medscape has launched Healing a Broken Trust, a year-long editorial initiative exploring the growing erosion of public trust in medicine and science and examining pathways to restore that trust across healthcare.
Medscape Partners with City of Hope to Enhance Oncology Content and Insights for Clinicians Worldwide
May 20 — The collaboration enhances Medscape's oncology resources with additional expert-validated insights to help clinicians navigate an increasingly complex cancer care landscape across all platforms
PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization
April 29 — PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows.
PulsePoint Launches Adaptive Optimization™ Insights, Proving AI Driven Campaign Performance with 18% Audience Quality Lift
April 21 — PulsePoint, the leading technology company transforming health marketing, today announced the launch of Adaptive OptimizationTM Insights, enhancing transparency in its DTC optimization offering. Clients can see how PulsePoint's AI-driven optimization solution works to reduce media waste and quantify the value it delivers
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
March 05 — PulsePoint, the leading technology company transforming health marketing, today announced a significant expansion of its omnichannel capabilities through a new integration with Reddit.
PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs
January 22 — PulsePoint, the leading technology company transforming healthcare marketing, today announced a strategic partnership with Flora Health, a healthcare technology company that supports coordinated point-of-care engagement by connecting technologies and partner solutions within existing electronic health records (EHRs) and health systems.
WebMD Launches Embody -- A Whole-Self Health, Weight Loss, and Weight Management Platform
January 13 — WebMD today announced the launch of Embody, a new digital platform that brings credible expertise together with everyday inspiration to deliver actionable help for weight loss, weight management, and healthier living.